Recent research has thrown up some weird stuff about wealth- apparently, the richer you are, the less kind and generous you are. Studies done at Berkeley University have used simple ways to measure how behaviour changes with the feeling of wealth. Observing a pedestrian crossing revealed that luxury cars were far less likely to stop to let someone cross, and fixed games of monopoly showed those endowed with more cash got increasingly cruel and rude the richer they got. It is a really fascinating video.
Of course, there are people who are loaded who are also fabulouso- but it kind of serves as a) a warning to anyone with wealthy ambitions, and b) an assurance to those not well off. We may be living these thrifty lives but we are kinder!